Well to start we are named after the fashion capital of the world New York because we embody style. Owner, Meron Seyoum, has been in business for more than 17 years. Owned a store in George town mall, white flint mall, currently in Union Station Washington DC. We are a direct-to-consumer women’s lifestyle brand best known for a breadth of sizes and fits. Our collections of cloths are designed to offer a level of stylistic personalization that is unmatched. They are also suited for casual and special occasions, as well as most seasons, each of our carefully selected items is an outstanding example of subtle finesse and a compelling signature note of modernity, showcasing the very best of cutting edge trends that are accessible by everyone.